Our Journey to Financial Empowerment
From a small Australian startup to the nation's trusted budget planning platform — discover how we've helped over 150,000 Australians achieve their financial goals since 2018.
The Foundation Years
novathexialon started in a cramped Wollongong office when our founders realized that traditional budgeting tools weren't meeting the real needs of Australian families. We spent months interviewing everyday people about their financial struggles and dreams.
What struck us most was how many smart, hardworking people felt completely lost when it came to planning for major goals. They wanted to buy homes, take family holidays, or start businesses — but had no clear path from dream to reality.
- Launched beta platform with 500 initial users
- Developed our signature goal-first budgeting methodology
- Established partnerships with major Australian banks
- Received seed funding from leading fintech investors
Growth Through Challenge
The pandemic changed everything about how Australians thought about money. Suddenly, emergency funds weren't theoretical — they were essential. Our platform usage grew by 400% as people realized they needed better financial planning tools.
We quickly adapted our features to help users navigate job losses, reduced hours, and economic uncertainty. This period taught us that financial planning isn't just about achieving dreams — it's about building resilience for whatever life throws at you.
- Reached 50,000 active users across Australia
- Launched emergency fund planning tools
- Introduced debt reduction strategies
- Won Australian Fintech Innovation Award 2021
- Expanded team to 25 dedicated professionals
Leading the Future
Today, we're proud to serve over 150,000 Australians who have collectively saved more than .8 billion toward their goals. But numbers only tell part of the story. What really matters are the families who bought their first homes, the students who graduated debt-free, and the retirees who built the nest eggs they needed.
We've learned that successful budgeting isn't about restriction — it's about clarity and purpose. When people can see exactly how their daily choices connect to their biggest dreams, everything changes. That's the philosophy that drives everything we do.
- Celebrated 150,000+ users milestone in early 2025
- Launched advanced investment planning features
- Established novathexialon Financial Education Foundation
- Opened additional offices in Sydney and Melbourne
- Received B-Corp certification for social impact
Where We're Heading Next
Our mission has always been bigger than just budgeting software. We're building a future where every Australian has the tools, knowledge, and confidence to achieve financial wellbeing.
Intelligent Planning
By late 2025, we're launching AI-powered coaching that adapts to your spending patterns and suggests personalized strategies for reaching goals faster. Think of it as having a financial advisor who knows your habits better than you do.
Education First
Our new financial literacy program will reach 10,000 students across Australian schools by 2026. We're partnering with educators to teach practical money skills that actually prepare young people for real financial decisions.
Community Impact
We're expanding our free access program for low-income families and launching financial wellness workshops in communities across Australia. Financial tools shouldn't be a privilege — they should be a right.
The People Behind Our Mission
Our team combines deep financial expertise with genuine care for our users' success. We're not just building software — we're building trust, one family at a time.
Michael Chen
Co-Founder & CEO
A former financial planner who grew frustrated with traditional budgeting advice that didn't work for real families. Michael's personal experience helping his parents navigate retirement planning inspired novathexialon's goal-first approach. He holds a Master's in Financial Planning and has been featured in Australian Financial Review as one of fintech's rising leaders.
Sarah Mitchell
Chief Product Officer
Sarah brings 12 years of user experience design to making complex financial concepts simple and actionable. Her background in behavioral psychology helps our team understand why people make the money decisions they do — and how to design tools that support better choices. She's passionate about making financial wellness accessible to everyone.